Metaverse and its impact in the Event Industry

The global pandemic has generated a lot of questions in my head. Who would have thought that contact-less payments would be in demand this soon? Who would have thought that in a span of two years, online grocery shopping and curb-side pick-ups will generate requests from millennials and boomers who have been a fan of in-person shopping? Who would have thought that huge annual conferences and exhibitions can be done fully online? I believe no one. This ongoing pandemic and its non-ending mutation of variants paved way for the rapid rise of digitalization to adapt to the new normal. To this date, industries continuously transition to online to be able to reach their market given the circumstance. Despite the industry's willingness to adapt to the current situation, it did not stop the leading tech CEO, Mark Zuckerberg, to continue digging deeper into digitalization and its future. Last August 2021, he launched Facebook's new name Meta which gained a lot of talks about Metaverse, ...